Lively McCabe in the News


January 22, 2019
Mystic Pizza
 to Become a Musical with Songs by Melissa Etheridge

Fire up that pizza oven — Mystic Pizza is getting the stage musical treatment.

On Tuesday, Lively McCabe Entertainment announced it is developing a musical stage adaptation of the 1988 romantic comedy Mystic Pizza. Gordon Greenberg (Irving Berlin’s Holiday Inn) and Sas Goldberg (Significant Other) will pen the book, based on Amy Holden Jones’ story and characters…

December 17, 2018
‘Be More Chill’s Joe Iconis Developing ‘Punk Rock Girl’ Musical Featuring Blondie, Avril Lavigne, Pat Benatar Hits

Composer Joe Iconis, whose Off Broadway viral sensation Be More Chill is headed to Broadway in February, is developing a new stage musical called Punk Rock Girl featuring songs written or made famous by such female musicians or female-fronted bands as Avril Lavigne, Pink, Pat Benatar and Blondie.

The project was announced today by Lively McCabe Entertainment as a collaboration with BMG and R&H Theatricals. Iconis is writing the book and musical arrangements…



November 8, 2018
Avril Lavigne and Richard Marx TV Shows? It Could Happen

Powerhouse publisher BMG has inked a deal with packaging company Lively McCabe Entertainment to tap its vast catalog for new projects for film, TV, stage and digital media.

Under the pact, Lively McCabe will have rights to the Bertelsmann-owned publisher's vast catalog to develop new projects for film, TV, stage and digital media. BMG, the fourth-largest music publisher, represents artists and songwriters including Avril Lavigne, Aerosmith, Blondie, Richard Marx, Public Enemy and Alice in Chains…


October 10, 2018
Free To Be Foundation Signs Global Publishing Deal with Warner/Chappell Music

Warner/Chappell Music (WCM), the music publishing arm of Warner Music Group, has signed an exclusive agreement with the Free to Be Foundation to administer the rights to the popular children’s classic Free To Be... You and Me, which was created by Emmy award-winning actress Marlo Thomas and co-produced with Carole Hart.

The Free To Be Foundation oversees the Free To Be…You And Me project as well as develops and markets educational products that challenge stereotypes, fight discrimination, and encourage individuality and the freedom to pursue one’s talents and dreams. The Free To Be Foundation was represented on this deal by Michael Barra of Lively McCabe Entertainment…


August 14, 2018
Lively McCabe To Manage Children's Classic FREE TO BE...YOU AND ME For Stage, Books, Etc.

Lively McCabe Entertainment is pleased to announce that it has signed the original classic children's property Free To Be . . . You and Me as a management client. The company will focus primarily on securing a new music administration agreement, the development of a new regional live stage musical, and the exploration of book publishing opportunities in the lead up to Free To Be's 50th anniversary in 2022

Free To Be . . . You and Me is a children's entertainment project conceived, created and executive-produced by Marlo Thomas in 1972. It was first an album with a mission to encourage post-1960s gender and racial equality...


August 7, 2018
Plain White T's Song "Hey There Delilah" Is Being Turned Into a TV Series (Exclusive)

The Plain White T's No. 1 hit "Hey There Delilah" is being adapted into a scripted TV series.

The Grammy- and Tony-nominated band is teaming with Lively McCabe Entertainment and Primary Wave to develop a scripted romantic dramedy based on its chart-topping single about a long-distance relationship. Producers, including the band's frontman and songwriter Tom Higgenson as well as writer Jeremy Desmon, will be in L.A. pitching the potential series — described as a contemporary fairy tale that expands the story within the song —  to multiple networks and studios this month...


July 31, 2018
Lively McCabe Entertainment Inks Deal with Round Hill Music to Mine Catalogue for Project Development

Lively McCabe Entertainment announces that it has inked a deal with Round Hill Music, a full-service, creative music company with a core focus on music publishing. The deal grants the company, recently launched by producer Michael Barra, access to Round Hill Music's catalogue of music and artists to package into new entertainment projects. Lively McCabe Entertainment will package and produce projects in which the music is instrumental to the storytelling -- as opposed to solely serving as the soundtrack. The projects will span across various media platforms, including the live stage, as well as television series, films, digital media, and book publishing.

Round Hill's artist roster includes Florida Georgia Line, The Offspring, American Authors, among many others...

July 24, 2018
Michael Barra's Lively McCabe Entertainment Signs With Abrams Artists Agency

Producer Michael Barra, who most recently served as President of Media & Entertainment at Broadway's The Araca Group (and was previously an exec at Disney), announces the official launch of Lively McCabe Entertainment. Co-founded with Katie Dietz, Lively McCabe Entertainment is an independent Production Company that will allow Barra to continue as a packager and producer of media intellectual properties for the live stage, as well as television series, films, digital media, and book publishing. Lively McCabe has now signed with Abrams Artists Agency, and will work closely with their Literary departments in Los Angeles and New York to package projects built around existing high profile Hollywood IP to which the company has secured rights. Lively McCabe and Mr. Barra are also represented by Adam Cooper at Jackoway Tyerman...



May 8, 2018
Broadway Licensing Acquires Rights for Clue: On Stage

Broadway Licensing has secured North American licensing rights to Clue: On Stage, which premiered at the Bucks County Playhouse and will launch a tour of the U.S. in 2019. Based on the Paramount film and the Hasbro board game, the stage show is adapted from Jonathan Lynn's screenplay with additional material by Hunter Foster, Sandy Rustin, and Eric Price. The production, billed as a “murder-mystery comedy thriller,” follows six guests at a dinner party where they find themselves implicated as murder suspects when their host turns up dead. Work Light Productions and The Araca Group will produce the upcoming tour in association with Aged in Wood and Lively McCabe Entertainment...

October 20, 2017
 Michael Barra launches Lively McCabe Entertainment as part of Araca deal extension

As part of the agreement, Barra and wife/producing partner Katie Dietz, will set up a production shingle at Araca with a first-look deal for new stage adaptations, and will partner with Araca on select television projects in development. Together, Araca and Lively McCabe will actively package and develop adaptations of theater properties for TV and film.

"Working with the entire Araca team has been an absolute pleasure over the past two years, and I'm very proud of what we've built together in such a short period. I am also very grateful to the Araca partners for providing Lively McCabe Entertainment with a home-base for its own ambitious slate of programming," said Barra...



December 5, 2016
How the Rise of Big Media Is Disrupting Broadway

Michael Barra has spent his career at the nexus of Hollywood and Broadway. He is an adjunct professor of Theater Producing at the Baruch College Graduate Arts Management Program and serves as the President of Araca Media and Entertainment, the content studio division of The Araca Group, the global live stage and brand management company (Urinetown, Wicked) with offices in NYC, LA, London, Sydney and Las Vegas. Prior to Araca, Michael led the Strategic Operational Initiatives team at the Walt Disney Studios in Burbank as well as the Business Development and Franchise Management efforts for the Disney Theatrical Group in NY. Post-Disney, Michael founded Stageworks Media, which partnered with branded media companies to adapt their intellectual property for the stage, which he sold to private equity firm Rebel Rebel Capital in 2014. He is an MBA who spent the first seven years of his career as a consultant at PricewaterhouseCoopers in Boston and NY, before co-founding and serving as the Producing Artistic Director for Off-Broadway’s Gotham Stage Company. Michael is the current President of The Players, the Gramercy Park social club for the entertainment industry founded by Edwin Booth in 1888...